Shopify Marketing Strategies for Increased Sales

There’s more to online marketing than Facebook and Google ads. If you truly want to maximize every potential marketing effort to increase both your product sales and brand awareness,there’s a long list of other approaches you can look into to market your Shopify store. You’ll be surprised to find out how these can be just as effective – if not even more so – when done properly.

Here are some of the ways you can draw more attention to your Shopify store:

Collaborate with popular influencers

Celebrities and bloggers have a huge following on most of their social media accounts,so partnering with them can be a great way to increase awareness towards your brand. Of course,the bigger the following,the bigger your marketing budget should be. But,this doesn’t mean you always have to work with those who have the numbers. There are so-called “micro-influencers” that you can work with to create a sponsored post about your products and services. You can get as creative as you can.

Produce SEO-driven pieces of content

Blogging is one important aspect of online marketing that you can never neglect. If you’ve undergone any sort of local or corporate SEO training you’ll understand how big of a role blogging has in terms of Google rankings. Small Shopify owners with a limited number of products usually only have a few pages that they could work on to potentially rank in Google. However,if you constantly post blogs and other types of high-quality content,you increase your chances of getting that free and organic search traffic.

Organize contests and giveaways

Who does not love freebies? These are among the easiest yet most effective ways to draw more attention to your business,especially if it’s through digital means. Contest and giveaway rules may include requiring participants to like the brand’s social media pages,tag a few friends to attract more attention,use an exclusive hashtag,or share and repost the giveaway post.

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How to Keep Quality Leads and Push Them Along the Sales Funnel

Each person has different goals and aspirations. They also have different decision-making strategies. Some consider their finances as the most important aspect,while others value the returns even if there is a little risk. Given the variety of clients you may have,it’s important that your way of nurturing leads is not a one-size-fits-all approach.

Here’s how to keep quality leads and convert them:

Position Your Brand as an Authority

You can spend all your marketing budget on paid ads,but if no one believes that you’re credible,it will be a waste. This is where a lead generation agency comes in to help you position your brand in your niche. Your marketing strategy should include connecting with other people of authority in related industries so that when clients see your name,they will be curious about your services. Once they know your name,it’s time to reel them in with quality content.

Provide Content that Converts

You can litter your blog and channel with random posts,but none of these will convert leads if they are not helpful. Rather than waste resources,focus your attention on content that converts. This means consulting your agency to know the kinds of content that work for each platform,and creating them with your customers’ pain points in mind. If your content offers a solution and is easy to digest,your customers will want to go ahead with the sale.

Set up a Retargeting Campaign

Not all customers will automatically end up in a successful transaction. Some of them are just happy to browse around as they’re considering their options. What you want to do is to retarget them and remind them of your brand so that when they are finally ready,they will know where to turn. Retargeting campaigns can make or break your connection with quality leads,so make sure you get help from professionals.

It’s not enough to get a lot of traffic to your pages. Focus on quality leads–those who have a higher potential to convert.

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Launching an Effective Mobile Marketing Strategy

Many consumers are now constantly glued to their smartphones and tablets,and they use these devices for a number of reasons – to search for information,answer emails,and make an online purchase,among others. As an e-commerce site,do you have the right mobile marketing strategies to reach these growing demographics? Along with the right professional SEO training,here are some ways you can increase your engagement with your mobile customers better for increased sales and following:

Create a Mobile-Friendly Website

This is the first step in any effective mobile marketing strategy – having a responsive website that’s easily accessible in many devices. Without this type of website,your visitor engagement will suffer,causing increased bounce rates. This,of course,will have an effect on both your website traffic and search engine rankings. So,make sure your mobile website is user-friendly and optimized for different screen sizes. To check your website’s mobile-responsivess,use Google’s Mobile-Friendly Test Tool.

Build an Exclusive App

This may sound complex at first,but keep in mind that these apps should simplify your interactions with your customers. For increase repeat transactions,offer some loyalty features such as coupons,vouchers,and stamp cards. These benefits will make your customers feel that your brand values loyalty,allowing you to increase your following. Another feature you can introduce in your app is a referral program.

Have a Chatbox Available 24/7

As mentioned earlier,people are constantly on their digital devices,so as an e-commerce site,you should be able to assist your customers at any time,whether it’s about your products and services or tracking their orders. With a chatbot,you’ll be able to provide support and answer customer queries even when you’re not inside the office. A chatbot is capable of handling thousands of chat inquiries simultaneously,providing increased efficiency.

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Lead Nurturing: An Essential but Overshadowed Step

Lead generation is an important part of the business. You want sales,but to get sales,you first need to generate leads. There are several ways to do this. However,it’s not a one-two step. There are several factors that may convert a lead into a sale or turn customers away from your brand altogether.

According to a lead generation consulting agency,these are some of the reasons your leads should be nurtured:

Some Leads are Uncertain

They chanced upon your website,but they’re not really sure whether they want to proceed with the transaction. They are not hopeless leads just yet. If you work on lead nurturing,you can convert them into a sale eventually. For now,be a source of relevant information so that they will look at you as an authority in your niche.

Some Leads Want Options

Your leads may know your brand as a good company,and they want to purchase,but they’re not sure which product to buy. This also requires nurturing and guidance to help them make up their mind. If they are looking at properties for rent,for instance,their decision to rent an apartment or a condo unit might have something to do with their monthly salary or proximity to their office. Help them address these avenues to narrow their search.

Some Leads Need Guidance

For some leads,the decision has already been set,but they don’t know how to go about the process. For a complicated task such as buying a car,for example,the intent to buy is not enough. They need your guidance in helping them along the process. They have the money,but you need to share resources that will explain the down payment,financing options,car maintenance,and even resale value of their prized investment.

The sale may be the final step in the buying process,but the process for each customer to get there is different. Nurture your leads so that they can be converted into a sale,and be a repeat customer.

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Why structured data is important for SEO?

Since the rise of online marketing,search engines have been very clear about what they want you to show to users. If you’re keeping tabs on the recent Google updates they’ve rolled out,you’ll see that most of those focus on providing relevant and accurate search results for users. This is also the reason why Google has developed a better system in understanding the context of every website that would appear on search results pages (SERPs).

If you’re running a digital marketing agency,you should be hyperaware of how sensitive Google can get when it comes to data and information. As a result,the search engine has developed another feature that would improve user search. Enter the “structured data.” You might’ve probably heard of it already since this isn’t the first time it was introduced. Although back in the early days,it’s not as valuable as it is now. With all that’s going,some of you might be interested to find out how this particular feature can influence your search engine optimization (SEO) campaign. So to widen your understanding about this,here’s a list of information to help you.

What Is Structured Data?

Structured data is a data code in a specific format which presents the context of your website in a much richer way. The resulting data is known as rich result or commonly referred as “rich snippets.” Structured data organizes the content on the website so that search engines can understand it better. All forms of rich snippets need structured data to make it appear alongside the website. Although it is almost not certain when it will appear,integrating this code format can make your site look trustworthy on SERPs.

Why Is This Important in SEO?

There are reasons why strategists are including this code format on their recommendation. To learn more how structured data can be of use to SEO,here’s how:

Makes Google Understand You Better

Structured data markup is a great tool to help Google in understanding what your website is all about. It’s like giving hints and clues about your website and its pages. Through this code,you can directly tell Google about what your site is.

Promotes Branding & Authority

Integrating this markup can also build up your brand’s level of authority online. Once Google successfully recognize this and rich snippets appear,users will find you more trustworthy. As you may probably know,ratings,reviews,maps and featured snippets is a great way to attract more people to check out your website. It offers a certain level of authority which improves your credibility on online searches.

Improves Site’s Visitor Click Rate

Integrating structured data provides search engine a better description of what’s in your website. This alone can help enhance the value of your listing on SERPs. If you make it on the featured snippets,there are more users who’ll see your website. Because of this,you’ll get higher click rate and this will translate on better traffic as well as awareness.

Structured data markup is an important element in your website. It does not only send valuable signals to search engine,but also supports your current SEO initiative. When done correctly,this can contribute to the growth of your business online. Use the things you’ve learned here to improve your existing approach. This way you can enjoy a more solid and stronger presence online.

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Do You Need A Tutor? Common Signs That You Need to Employ One

If you want to find out if you do not need a tutor,it’s important to understand the definition of this role. The purpose of a tutor is to provide assistance for an individual or group of students. Typically,this person is responsible for a group of less than five students and acts as a representative of the college or university,such as a faculty member,staff member,or department head. This person is also known as a college adviser or college counselor. Companies such as https://11plustutorsinessex.co.uk

So how can you know if you need a tutor? There are a few common signs that you should be aware of to determine if you do need a tutor. One sign of needing a tutor is that your class is not meeting regularly and the tutors seem to show up late. Another sign of needing a tutor is that your professor or tutors are unable to answer any of your questions. Often times a student will ask a question,only to have the answer not be a good one or for any reason at all.

Signs that you may need to employ a tutor?

If an instructor lack answers to a question,then this is another sign that you may need a tutor. In addition,students frequently leave school,stay late working on assignments or busy themselves with personal issues,which can often lead to many problems when a student does not receive adequate attention. Sometimes the actual tutor will give a student test answers,which the student would not have gotten from the tutor but which he or she receives as required by the test. Finally,a student may receive answers in the wrong order. The number of times that a student has called a teacher is a good indicator of whether or not the student needs a tutor. More calls made by a student to a professor equals more tutoring needed. Tutoring also comes in many forms,such as workshop instruction,individual instruction,group instruction,and online tutoring. Individual tutoring requires a private meeting with the student. Group tutoring is when several students meet for a session to discuss a topic or be trained in a subject.

Online Tutoring

Online tutoring is when a student accesses the material,either through online teaching software or a live webcam chat. It is also referred to as webinars. Students who have problems with online lectures may want to consider online tutoring instead.

The use of a certain program is also a great indication that a student needs a tutor. Students that have difficulties with certain programs may want to investigate whether the problem may be due to the program or the instructor.

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